SoftWave is a major investment, so it needs to stay busy. Most patients, even loyal ones, don’t know your office offers it, and explaining a new technology in a quick conversation at the table is hard. Without consistent communication, a high-value service ends up being used far less than it could be.

Sidewinder gives your office a branded Automated Patient Outreach platform that reaches patients by text and email, with SoftWave campaigns ready to run. Patients who start treatment or ask about it automatically receive a 6-week onboarding sequence that explains what a visit looks like, what to expect between sessions, how to schedule a series, and why staying consistent with the plan you recommend matters. Weekly educational messages reach the rest of your list with topics like “What Is SoftWave? A Plain-English Overview,” “Questions to Ask Your Chiropractor About SoftWave,” and “What a SoftWave Visit Looks Like.”

Your most likely SoftWave patients are already on your schedule. Sidewinder cross-promotes SoftWave to your existing chiropractic patients, and engagement scoring tracks opens, clicks, and website visits so your team knows who has been reading about it. Those are the patients worth a personal conversation at their next visit.

What’s Included

  • Text messaging: SoftWave spotlights, promo alerts, and series reminders to opted-in patients
  • Two-way texting: patients can text back, and replies go straight to your front desk
  • All outreach sent under your office’s name and brand
  • 6-week SoftWave onboarding sequence
  • Weekly educational messages
  • Monthly promotional campaigns, including seasonal and referral offers
  • Engagement scoring that flags patients researching SoftWave
  • Recall sequences for patients who didn’t finish their series

Sample Texts

  • “[Office Name]: Curious about SoftWave? Read what a visit looks like, then ask us at your next adjustment: [link] Reply STOP to opt out”
  • “[Office Name]: Your next SoftWave session in your series is due. Book here: [link] Reply STOP to opt out”

Texts go only to patients who opted in to hear from your office. Patients can text back, and replies go straight to your front desk. Each plan includes a monthly text allowance (see plans).

Ready to Keep Your SoftWave Device Busy?

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SoftWave is a trademark of its owner. Sidewinder Marketing is not affiliated with or endorsed by SoftWave.