Open massage slots are lost revenue, and your massage therapists depend on a full schedule. Chiropractic patients are the natural clients for in-house massage, but many don’t book unless someone reminds them. Gift card seasons, membership offers, and rebooking nudges are easy to forget when the front desk is busy.
Sidewinder handles all of that automatically. Your office gets a branded Automated Patient Outreach platform that reaches patients by text and email, with massage campaigns built in. When a patient books their first massage or shows interest, they receive a 6-week onboarding sequence that introduces your therapists, explains the types of massage you offer, covers how to prepare for an appointment, and encourages patients to schedule their next visit. Weekly educational messages keep massage in front of your list with topics like “Meet Our Massage Therapists,” “Choosing the Right Type of Massage,” and “Pairing Massage With Your Adjustment.”
Sidewinder cross-promotes massage to your existing chiropractic patients and tags them by service, so offers go to the right people. Monthly campaigns cover gift cards, patient appreciation, holidays, and referral promotions. Engagement scoring shows your team who’s interested, and birthday messages make a natural opening for a massage offer.
What’s Included
- Text messaging: open-slot alerts, gift card promos, and birthday texts to opted-in patients
- Two-way texting: patients can text back, and replies go straight to your front desk
- All outreach sent under your office’s name and brand
- 6-week massage onboarding sequence
- Weekly massage educational messages
- Monthly promotions: gift cards, holidays, patient appreciation, referrals
- Birthday messages and engagement scoring
- Reactivation messages for lapsed massage clients
Sample Texts
- “[Office Name]: A few massage openings this week! Pair one with your adjustment: [link] Reply STOP to opt out”
- “[Office Name]: Happy birthday from all of us! Treat yourself to a massage this month: [link] Reply STOP to opt out”
Texts go only to patients who opted in to hear from your office. Patients can text back, and replies go straight to your front desk. Each plan includes a monthly text allowance (see plans).
Ready to Keep Your Massage Therapists Booked?
Created by a chiropractor, for chiropractors.