Custom orthotics, such as those from Foot Levelers, are an easy addition for many patients. Patients just need to know you offer them. Scanning and fitting usually only come up when a patient happens to mention their feet or shoes. Then, once a patient has orthotics, it’s easy for everyone to forget about replacement pairs and pairs for different shoes.

Sidewinder gives your office a branded Automated Patient Outreach platform that reaches patients by text and email, with orthotics campaigns already built. When a patient is scanned or orders orthotics, they receive a 6-week onboarding sequence that explains how the fitting process works, what to expect when their orthotics arrive, how to break them in, how to care for them, and when to think about pairs for work, athletic, or dress shoes. Weekly educational messages reach your broader list with topics like “How a Foot Scan Works,” “Why We Ask About Your Shoes,” and “Orthotics for Every Pair You Own.”

Your chiropractic patients are the people most likely to ask about orthotics, and they may simply need a reminder. Sidewinder cross-promotes orthotics to your existing patients, uses engagement scoring to show who’s interested, and sends reminders at the right time for additional or replacement pairs.

What’s Included

  • Text messaging: scan spotlights and reorder or replacement reminders to opted-in patients
  • Two-way texting: patients can text back, and replies go straight to your front desk
  • All outreach sent under your office’s name and brand
  • 6-week custom orthotics onboarding sequence
  • Weekly educational messages
  • Monthly promotions: seasonal, family, and referral offers
  • Engagement scoring to flag interested patients
  • Reorder and replacement reminders for past orthotics patients

Sample Texts

  • “[Office Name]: New shoes? Ask about custom orthotics. A quick foot scan at your next visit is all it takes: [link] Reply STOP to opt out”
  • “[Office Name]: Time for a new pair of orthotics? Reorder through our office: [link] Reply STOP to opt out”

Texts go only to patients who opted in to hear from your office. Patients can text back, and replies go straight to your front desk. Each plan includes a monthly text allowance (see plans).

Ready to Make Orthotics Part of Every Conversation?

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Foot Levelers is a trademark of its owner. Sidewinder Marketing is not affiliated with or endorsed by Foot Levelers.