Many of the parents you adjust every week have never thought to bring their kids in. Others are interested but have questions first: what a visit looks like for a child, whether they can stay in the room, and how to prepare a nervous child. Answering those questions one at a time during a busy shift is hard to keep up with.
Sidewinder gives your office a branded Automated Patient Outreach platform that reaches patients by text and email, with pediatric campaigns ready to go. When a family brings a child in for the first time or shows interest, they receive a 6-week onboarding sequence written for parents. It explains what happens at a child’s first visit, how to help kids feel comfortable, what to bring, how follow-up visits are scheduled, and how to reach your office with questions. Weekly educational messages reach your broader list with topics like “What a Kids’ Chiropractic Visit Looks Like,” “Questions Parents Ask Us Most,” and “Back-to-School Checkups.”
Parents who already trust you are the best audience for pediatric care. Sidewinder cross-promotes your family services to your existing chiropractic patients and uses engagement scoring to show which parents are reading and clicking. Seasonal campaigns around back-to-school, sports season, and family referral promos keep your pediatric schedule in mind all year.
What’s Included
- Text messaging: family spotlights and back-to-school and sports-season alerts to opted-in parents
- Two-way texting: patients can text back, and replies go straight to your front desk
- All outreach sent under your office’s name and brand
- 6-week onboarding sequence for new families
- Weekly educational messages written for parents
- Monthly promotions: back-to-school, sports season, family referrals
- Engagement scoring to identify interested parents
- Birthday messages and family recall sequences
Sample Texts
- “[Office Name]: Did you know we see kids too? Back-to-school checkups are open now. Book here: [link] Reply STOP to opt out”
Texts go only to patients who opted in to hear from your office. Patients can text back, and replies go straight to your front desk. Each plan includes a monthly text allowance (see plans).
Ready to See More Families?
Created by a chiropractor, for chiropractors.