Your office probably offers more than what’s listed in our menu. Every service you add is another chance to help a patient you already see, but only if they know about it. The challenge is always the same: you’re too busy treating patients to market every service consistently.
Sidewinder’s system works for nearly any service. For each one, we can build the same framework that powers our other campaigns: a 6-week onboarding sequence for patients who start or show interest, weekly educational messages, monthly promotions, and service-specific tags so the right patients get the right messages. Engagement scoring shows which patients are interested, and reactivation sequences reach those who have drifted away. Services we can build campaigns for include:
- Prenatal chiropractic: messages for expecting moms about what visits look like during each trimester
- Neuropathy programs: program explanations, visit schedules, and FAQs
- Sports chiropractic: seasonal campaigns for athletes, teams, and weekend warriors
- Wellness memberships and care plans: membership explanations, renewals, and member appreciation
- Other supplements and retail products: product education and reorder reminders
- Workshops, events, and new-patient specials: invitations, reminders, and follow-ups
If it’s a service you’re proud of, we’ll help you tell your patients about it. Cross-promotion to your existing chiropractic patients is the core of every campaign we build.
What’s Included
- Text messaging for every service: spotlights, promo alerts, event reminders, and come-back nudges
- Two-way texting: patients can text back, and replies go straight to your front desk
- All outreach sent under your office’s name and brand
- Custom service campaigns built on the same framework
- 6-week onboarding sequence and weekly educational messages
- Monthly promotions and referral campaigns
- Service tagging and engagement scoring
- Reactivation, recall, and birthday messages
Sample Texts
- “[Office Name]: You’re invited! Join our free wellness workshop on [date]. Save your seat: [link] Reply STOP to opt out”
Texts go only to patients who opted in to hear from your office. Patients can text back, and replies go straight to your front desk. Each plan includes a monthly text allowance (see plans).
Have a Service You Want to Promote?
Tell us about it in a free strategy session. Marketing like big business, on a small-business budget.