Cold laser is easy to add to a visit, but it’s also easy for patients to overlook. If it only comes up when you happen to mention it, much of your patient base will never know it’s available. Explaining it consistently, to every patient, takes more time than most offices have.
Sidewinder does that work automatically. Your office gets its own branded Automated Patient Outreach platform that reaches patients by text and email, with cold laser campaigns already in place. Patients who start laser sessions or show interest receive a 6-week onboarding sequence that explains what a session involves, how long it takes, how it can be paired with an adjustment, and how to schedule follow-up visits. Weekly educational messages reach your broader list with topics like “What Is Cold Laser Therapy?,” “What to Expect During a Laser Session,” and “Adding Laser to Your Next Visit.”
Most cold laser patients start out as chiropractic patients. Sidewinder cross-promotes laser to people already on your schedule, so it’s easy for them to ask about it at their next appointment. Engagement scoring tracks opens, clicks, and visits to your laser page, so your team knows who to follow up with.
What’s Included
- Text messaging: cold laser add-on spotlights and promo alerts to opted-in patients
- Two-way texting: patients can text back, and replies go straight to your front desk
- All outreach sent under your office’s name and brand
- 6-week cold laser onboarding sequence
- Weekly educational messages about cold laser
- Monthly promotions, including add-on and referral offers
- Patient engagement scoring
- Reactivation messages for patients who haven’t been in recently
Sample Texts
- “[Office Name]: Did you know cold laser can be added to your next visit? Learn more or ask at check-in: [link] Reply STOP to opt out”
Texts go only to patients who opted in to hear from your office. Patients can text back, and replies go straight to your front desk. Each plan includes a monthly text allowance (see plans).
Ready to Put Your Laser to Work?
Marketing like big business, on a small-business budget.